Hiring creators to staff brand publishing operations an be a shortcut of sorts to building audiences and gaining distribution quickly.
Changing media landscape gives brand publishing an opportunity to thrive
Brand publishing is having a moment because people are at once open to new sources of information, and much more discerning of what they consume.
Brand publishing isn’t content marketing
Drawing lines between these disciplines can help put in the place the right KPIs and mindsets.
Three approaches to gambling media
As gambling companies push into media, some are opting to buy properties while others are partnering or building their own.
What Google’s Helpful Content Update means for brand publishers
Google makes a big change that will reward content that is designed with audience needs in mind.
Brand publishers should be hyperfocused on serving specific audience needs
Content focused on a highly specific need or topic often finds an audience much quicker, and provides much clearer opportunities for differentiation.
Robinhood’s spun-out podcast is covering Robinhood for the first time
The Best One Yet, the former Robinhood podcast, was spun out as an independent podcast a few months ago.
9 principles for successful brand publishing
Two years into advising a plethora of brands, here are our top takeaways from the work we’ve done with brand publishers.
The pivot to efficiency
Tighter economic conditions will mean leaner, more productive brand publishing teams.
Brand publishers should hire reporters, not just columnists
Before they get into creating processes and distribution frameworks, brands should ensure reporters are part of a content team, not just columnists.