Robinhood’s new editorial direction, and brands distance themselves from content marketing.
Can brand publishing become a direct revenue stream?
Some companies are evaluating whether their brand publishing efforts could generate revenue directly. Experiments range from paid products and to exclusive community features, while others are trying advertising, affiliate sales and event sponsorships.
This week: Robinhood’s new editorial direction, and brands distance themselves from ‘content marketing’
Robinhood’s new editorial direction, and brands distance themselves from content marketing.
Brand publishers distance themselves from ‘content marketing’
Companies are publicly drawing lines between brand publishing and content marketing in an effort to gain audience trust, attract higher quality talent and retain dwindling budgets.
‘Doing more with less’: Brand publishers expect a challenging year
We asked some of the smartest people in brand publishing what they expect from the year ahead.
Brand publishing got a reality check in 2022
Expectations came back to earth as challenges emerged and economic conditions tightened.
How wellness startup Hone Health is building ‘Men’s Health 2.0’
Editorial director Tracy Middleton on selling test kits, low testosterone and the future of brand publishing.
Future’s demise is indicative of a broader brand publishing shakeout
Lack of consistency and a clear editorial proposition can be dangerous for brand publishing initiatives.
Incoming recession will be a test for brand publishing efficiency
As marketers brace for a recession, they must make brand publishing departments as efficient as possible.
Facing a recession, companies see an opportunity in brand marketing
There are some signs that the oncoming recession may actually make brand publishing and other “brand building” activities more popular as brands rethink their historical focus on performance advertising.