SaaS company Semrush is buying Search Engine Land, along with a host of other sibling publications owned by Third Door Media, the parent company of the longstanding media brand dedicated to news about search marketing.
Who’s the new sucker?: As Hollywood comes for brands, new models emerge
As brand-funded entertainment continues to pick up steam, marketers are trying to sort out what type of arrangement works best for them when it comes to producing, launching and distributing entertainment content.
‘They have so much to say’: Why healthcare marketers should bet on brand entertainment
As the branded entertainment movement continues to gain steam, a small set of loud voices is trying to push healthcare marketing dollars to entertainment.
Sotheby’s relaunches magazine with blue-chip advertisers on board
The new Sotheby’s Media will expand beyond auction house content to roundly cover culture as a whole.
Chick-Fil-A lays entertainment plans
The fast food brand is working with production companies to create original content.
Brands are adjusting content strategies for AI-powered search engines
It’s another sign of how the content marketing industry is updating traditional SEO strategies in response to the advent of artificial intelligence.
Northwell launches Northwell Studios
The new entity has a deal with production company CreativeChaos vmg, and has five new productions already underway.
Brands pivot content marketing for the AI age
Marketers say AI may force them to actually build an editorial-first content operation.
Brands tap creators to solve distribution challenges
Marketers are increasingly looking to creators as a way to supercharge audience growth.
Omnicom enters the AI content fray
Agencies are scrambling to launch AI solutions to help in both sides of the marketing equation – the media buying and the creation processes.