Subscription price hikes are currently off the table as far as many publishers are concerned.
19% of U.S. consumers subscribe to digital publications
A small group of consumers accounts for an outsized portion of subscriptions to digital publications in the U.S., according to research by Toolkits and National Research Group.
How The Juggernaut is building a subscription publication for the South Asian diaspora
CEO Snigdha Sur explains how subscriptions are fueling The Juggernaut’s mission to create smart journalism about South Asia and South Asians around the world.
Driving subscriber retention with increased flexibility
Adapting to subscriber needs and constraints can help mitigate churn during tricky economic periods.
Subscription offer and pricing trends in September
The average promotional price for major publishers’ subscription products increased in September after declining for consecutive months in July and August.
How Defector generated $3.8 million in its second year
The sports and culture publication grew subscription revenue by 19% year-over-year, and has amassed a subscriber base of over 38,000.
Putting subscription slowdowns in context
Subscriber growth is proving challenging but publisher revenue faces headwinds across the board.
Skift’s Jason Clampet on building a suite of B2B subscription products
The publisher now offers four distinct subscription products tailored to the needs of different groups of professionals across the travel industry.
Why publishers are unbundling subscription features
Publishers are moving away from broad catch-all subscription products and instead offering multiple products designed to service the needs of more targeted and granular audience segments.
The Logic’s David Skok on funding quality journalism with subscriptions
CEO David Skok unpacks The Logic’s approach to subscriptions on the latest episode of The Subscription Publishing Show.