A new decree has entered into force in France requiring that businesses allow consumers to cancel subscriptions and contracts online in three clicks or fewer.
Subscription Publishing Briefing: August 21
Focus shifts to ARPU as subscriber growth slows, and OpenAI allows publishers to block it from accessing their content.
Subscription Publishing Briefing: July 24
Micropayments vs subscription models, and how subscriber engagement drives retention for the Washington Post.
Brand Publishing Briefing: July 17
Google’s AI-driven search experience is here, and legal considerations for brand publishers using AI tools.
Subscription Publishing Briefing: July 17
Early-tenure subscribers are a growing focus, and publishers worry the FTC’s subscription crackdown could negatively impact their revenue.
Brand Publishing Briefing: July 10
Retail media’s supersized growth, and the top skills for content marketers.
Brand Publishing Briefing: July 5
Sherwood’s pitch to advertisers, plus why mattress brands love magazines.
Subscription Publishing Briefing: June 26
The marketing messages that drive news subscriptions most effectively, and the FTC sued Amazon for “sabotaging” consumers’ attempts to cancel subscriptions
Brand Publishing Briefing: June 26
In a post-pandemic era, physical events are becoming popular again for brands, particularly as live expressions of their publishing initiatives.
Which marketing messages drive news subscriptions most effectively?
When attempting to convince consumers to pay for news subscriptions, publishers should give consumers multiple reasons to do so, according to a new study.