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The arms race for AI tools for brand content
Brands have been far more open to using AI as part of their publishing strategies than even I expected. The makers of AI software are taking notice.
One interesting partnership that was announced in the past week was between Google Cloud and advertising agency IPG MediaBrands. Under the terms of the partnership, the ad agency will develop two programs which will use Google’s technology to:
Understand brand voice, tone and “essence” to ensure content is ideated, briefed and created in an on-brand manner, through a program called “BrandVoiceAI.”
Help IPGMedia Brands employees generate and summarize audience data and research using AI, in a program called “BrandPortraitAI.”
“We know that