Plus: Outside buys MapMyFitness apps from Under Armour, and Apple Intelligence is being watched closely by publishers.
Companies with the most US digital advertising revenue
A handful of major technology companies have a stranglehold over digital ad spending in the U.S., with Alphabet, Meta, and Amazon leading the charge
Misconceptions about involuntary subscriber churn, and Northwell launches an entertainment studio
Plus: Former GroupM chief says most advertisers consider news content unsafe for their brands to appear alongside.
How Hubspot is pivoting its content for the age of AI, and micropayments get their moment
Plus: Publishers are asking audiences to accept cookies — or pay for a subscription.
Five myths about involuntary subscriber churn
Publishers recognize that involuntary churn is eroding their subscription revenue, but many still lack strategies and technology to combat it effectively.
Netflix and Amazon are getting into branded entertainment, and Andreessen Horowitz goes direct
Plus: Investors are getting sick of DTC founders spending all their time building their personal brands.
How The Information is combating involuntary subscriber churn
Efforts to identify and address weaknesses in its payment architecture are helping maximize subscription revenue.
Omnicom joins the agency AI fray, and are publishers really discounting too much?
Plus: Field & Stream is coming back.
The Apple News opportunity for publishers, and a case for independent content teams
Plus: The Kansas City chiefs are producing a Christmas movie.
Marketers’ love affair with Hollywood, and more people might pay for news than headlines suggest
The Toolkits Show makes sense of the major themes and developments shaping the business of content.