Welcome to another episode of the Toolkits Show, a new podcast making sense of the major themes, trends, and developments shaping the business of content.
Each week we explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
In this episode:
- Is this the future of brand content?: News hedge fund Hunterbrook pairs journalists with a $100 million fund that will trade based on scoops unearthed by the newsroom.
- New U.K. laws will pressure publishers: New subscription laws are likely to be coming into effect in 2026 as a bill moves its way through Parliament.
- Pay up: Apple is telling publishers that paid subscriptions to podcasts may be the ticket to getting a coveted spot in its browse page carousel.
- Brands are hiring the wrong editorial people: Brands are hiring editorial talent that simply isn’t the right fit, leading to wasted time and money and fallout that is negative for all parties.