This is the latest installment in a series exploring consumer attitudes to publishers' digital subscription products, based on research conducted by Toolkits and NRG.
KEY FINDINGS
- 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality.
- 25% of consumers have more trust in publications that require a subscription, while 13% trust publications that are free to access more.
Consumers believe publishers’ content is generally higher quality and more trustworthy when they have to pay to access it, according to research by Toolkits and National Research Group.
In a study of 1,007 U.S. consumers who have subscribed to digital publications, 30% of respondents said they believe content they must pay to access is higher quality than content that’s available for free, and 25% said they have more trust in publications that require a subscription. Ten percent said they view free content as higher quality and 13% said they trust free publications more.
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