73% of consumers say they’re more likely to subscribe to digital publications when offered introductory discounts.
58% of digital publication readers say they regularly attempt to circumvent paywalls, down slightly from 63% in 2022.
More consumers are satisfied with the value for money they get from publishers’ digital subscription products now than in 2022, according to new research.
Consumers may be spending on subscriptions less cautiously than they were last year, when fears of a recession were more acute.
29% of subscribers say they hold more digital publication subscriptions than they did 12 months ago, while just 7% have fewer, according to new research.
Two-thirds of U.S. consumers say they would be more likely to subscribe to digital publications if the process of canceling subscriptions was easier, according to new research conducted by Toolkits and National Research Group.