This is the fourth installment in a series exploring consumer attitudes to publishers' digital subscription products, based on research conducted by Toolkits and NRG. New readers can sign up here to receive new data as it's published.
- 85% of consumers are satisfied with the value for money they get from publishers' subscription products, up from 75% in 2022.
- Engagement with publisher subscriptions is growing : 68% of subscribers say they utilize their subscriptions daily compared with 58% in 2022.
- High cost (36%), too much advertising (28%) and irrelevant content (26%) are the top reasons for subscriber dissatisfaction.
More consumers are satisfied with the value for money they get from publishers’ digital subscription products now than in 2022, according to new research conducted by Toolkits and National Research Group.
In a study of 1,007 U.S. consumers who subscribe to digital publications, 85% reported being “completely” or “mostly” satisfied with the value for money they receive from their subscriptions, up from 75% in August 2022. Twelve percent reported being “somewhat satisfied”, while just 3% said they were “mostly unsatisfied” or “not at all satisfied”.
