Horizon creates new “chief marketing and equity officer” position, and why diversity initiatives can become meaningless
This week: Publishers increasingly see the value of audience research
Robust audience research is crucial for helping publishers better understand their audiences’ needs and interests when developing subscription products.
This week: Subscriptions are the priority for news publishers in 2022
Nearly 80% of publishing executives say subscriptions are their primary revenue priority for 2022, according to new research.
This week: The FTC is increasingly clear about “click to cancel” requirements
The FTC is being increasingly clear about “click to cancel” requirements for subscriptions, in case there was any doubt around its previous guidance.
This week: A more “normal” news year in 2022
News publishers are expecting a more “normal” news year in 2022, which may free up bandwidth to focus on product and content improvements, but comes with a potential downside if audiences see less need to pay for access to content.
‘What should we write about?’: Stop leaving content opportunities on the table
Many brand publishers routinely miss opportunities to easily create high-quality content.
Avoiding friction with content review processes
Review processes help ensure content doesn’t cause unintended consequences.
Going direct: Why brand publishing is having a moment
Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.
Onboarding early-stage employees
Creating an effective process to ensure success in the first 90 days.
Developing a brand mission and narrative
Creating a brand’s mission and narrative for internal use and prospective employees.