Binance is making a $200 million investment in Forbes. It may be an attempt by the brand to use publishing to develop authority and credibility.
Business journalists are ideal targets for brand publishers
B2B or trade publishers can be ideal hunting grounds for brand publishers looking to kickstart or bolster their editorial efforts
This week: New publications at ProductBoard, Netflix
ProductBoard is launching a brand publication.
Why brand publishing is a long game
It often takes months or even years for properly architected brand publishing initiatives to yield discernible results
This week: Can brands cover climate change?
Climate change is the story of our times, yet many remain hesitant to associate themselves with it.
Why brand publishers should give editorial teams independence
Journalism-style “church-state” separations between editorial teams and the rest of the business can help brand publishers create more engaging and credible content.
This week: Brand publishing can help build employee trust
New hires at Andreessen Horowitz and Nordstrom indicate big content aspirations.
Five skills to look for when hiring editorial talent
Hiring managers should look for specific skillsets when hiring editorial talent.
This week: The editor-in-chief role has changed
The editor-in-chief role at publishers is expanding, which might play into the hands of brands looking to hire editorial talent.
Brands love print magazines, but print rarely loves them back
Numerous high-profile brands’ have attempted to stand up print publications over the past decade. Most, however, tend to fail.