Retail media’s supersized growth, and the top skills for content marketers.
Brand Publishing Briefing: July 5
Sherwood’s pitch to advertisers, plus why mattress brands love magazines.
Subscription Publishing Briefing: June 26
The marketing messages that drive news subscriptions most effectively, and the FTC sued Amazon for “sabotaging” consumers’ attempts to cancel subscriptions
Brand Publishing Briefing: June 26
In a post-pandemic era, physical events are becoming popular again for brands, particularly as live expressions of their publishing initiatives.
Which marketing messages drive news subscriptions most effectively?
When attempting to convince consumers to pay for news subscriptions, publishers should give consumers multiple reasons to do so, according to a new study.
Top publishers’ subscription landing pages
A snapshot of 25 leading publishers’ subscription landing page approaches.
FTC sues Amazon for ‘deceptive’ subscription sign-up and cancellation processes
The Federal Trade Commission said Amazon used “dark patterns” to trick consumers into enrolling in automatically renewing Prime subscriptions.
Brand Publishing Briefing: June 20
Will AI replace writers? A poll found that 55% of brand publishers think it will, within the next five years.
Subscription Publishing Briefing: June 20
Consumer aversion to advertising is growing, and U.K. news publishers continue to see strong subscription revenue growth.
Subscription Publishing Briefing: June 12
Will generative AI help publishers grow subscription revenue? And Netflix’s password sharing crackdown helps it boost subscribers.