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In this week’s Brand Publishing Briefing:
Netflix’s Tudum event had 78 million views across platforms – a good example of how brands can use live events as content fodder.
As more brands launch publications, thorny issues around disclosures and transparency are beginning to crop up.
Netflix’s ‘Tudum’ event draws 78 million views
In a post-pandemic era, physical events are becoming popular again for brands, particularly as live expressions of their publishing initiatives.
Netflix said its Tudum event – held in person for the first time following two years of virtual gatherings – drew a total 78 million views across platforms on Saturday. That’s an 86% increase in viewership from last year’s 41.8 million views, and up 203% from 2021’s 25.7 milli