Adoption of artificial intelligence for brand content has been slower than some expected, but marketers remain bullish on its potential.
What publishing leaders expect from subscriptions in 2024
We asked publishing executives what trends and challenges they believe will shape the year ahead for content-based subscription businesses.
Subscription Publishing Briefing: January 29
Publishers are being more transparent with readers about their business incentives, and The Washington Post wants to move beyond subscriptions.
What’s next for brand content: Five themes that will shape 2024
Publishing will play an increasingly central role in many companies’ marketing strategies over the next 12 months.
MailOnline will begin paywalling portions of its content
The news publisher will begin charging for access to portions of its content in January as it attempts to reduce its reliance on advertising revenue.
FTC plans hearing on proposed ‘click to cancel’ subscription rule
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
How brands are generating revenue directly from their content initiatives
Brands are increasingly attempting to monetize the content they produce and publish, turning what was previously a marketing activity into a source of revenue in its own right.
Four subscription themes are top of mind for publishers in Q4
A handful of key subscription themes are top of publishers’ minds as they look to maximize revenue for the year and chart paths for 2024.
Betr is using content to lower its customer acquisition costs
Betr CEO Levy said he views the company as a “sports betting-focused media company.
‘Normalized’ churn provides a better understanding of renewal behavior
The metrics publishers are using to monitor and analyze their renewal performance are becoming increasingly sophisticated.