Plus: Publishers are asking audiences to accept cookies — or pay for a subscription.
Five myths about involuntary subscriber churn
Publishers recognize that involuntary churn is eroding their subscription revenue, but many still lack strategies and technology to combat it effectively.
Netflix and Amazon are getting into branded entertainment, and Andreessen Horowitz goes direct
Plus: Investors are getting sick of DTC founders spending all their time building their personal brands.
How The Information is combating involuntary subscriber churn
Efforts to identify and address weaknesses in its payment architecture are helping maximize subscription revenue.
Omnicom joins the agency AI fray, and are publishers really discounting too much?
Plus: Field & Stream is coming back.
The Apple News opportunity for publishers, and a case for independent content teams
Plus: The Kansas City chiefs are producing a Christmas movie.
Marketers’ love affair with Hollywood, and more people might pay for news than headlines suggest
The Toolkits Show makes sense of the major themes and developments shaping the business of content.
A pivotal year for news publishers, and the end of free rides for brand content
The Toolkits Show makes sense of the major themes and developments shaping the business of content.
Publishers debate AI partnerships – and marketers desperately want in
The Toolkits Show makes sense of the major themes and developments shaping the business of content.
How useful are Google’s AI Overviews anyway?
The Toolkits Show makes sense of the major themes and developments shaping the business of content.