The Trade Desk gives its publication a facelift and another AI tool for brand publishing
Subscription Publishing Briefing: Automated paywall decisioning, and The Information launches a second subscription product.
Automated paywall decisioning, and The Information launches a second subscription product.
Brand Publishing Briefing: Hone wins journalism award, and Betr launches combat sports vertical
A brand publication won a journalism award, and Betr launches combat sports vertical
This week: Microsoft in talks with publishers over Bing AI chatbot
Also: Publishers in the UK say subscriptions offer the greatest potential for revenue growth over the next three years.
This week: New AI capabilities designed for brands, and the limits of editorial independence
New AI capabilities designed for brands, and the limits of editorial independence
Microsoft in talks with publishers over Bing AI chatbot
The company said it is in conversations with publishers about how their content is used to inform responses given by its Bing artificial intelligence chatbot.
Structuring content teams
Evaluating and implementing organizational structures for editorial teams.
Limiting password sharing for subscription products
Tactics for limiting password sharing activity and using it as a growth opportunity.
This week: Building a subscriptions-focused organization
Building a subscriptions-focused organization, and password sharing is not a pressing concern for most publishers.
The Economist and Mint offer bundled subscription for customers in India
The Economist has partnered with Indian business and finance publication Mint to offer readers access to both publications through a single subscription bundle.