Brand Publishing Briefing: Salesforce pulls the plug on Future Forum, and AI’s threat to publishers

Salesforce’s Slack pulled the plug on Future Forum, a think tank it incubated in 2020 that, among other things, produced quarterly research around flexible and remote work. Future Forum kept the Slack brand relatively subtle and independent of its work – but of course, Slack had an interest in the results of research around remote working. “I think we’re trying to have a broader conversation around how to make work better… I think what we've seen, especially those early days in the pandemic is just how broken work was. And that was the original vision for Future Forum: how do we make work better for different types of employees?,” Sheela Subramnian, vice president at Future Forum, said in an interview with Anne Helen Petersen last year.  Now, that alignment has shift