Robinhood-owned Sherwood Media’s global head of revenue, James Denis, joined Toolkits’ latest forum
How Hearst Newspapers is driving audience engagement and subscriber retention with SMS
More publishers are turning to SMS as a way to attract and engage new audiences, convert subscribers, and reduce churn.
Publisher-AI deals steam ahead, and how brands are navigating the paid distribution era
Plus: Google is testing “quick view” results in search.
Why brands should monetize their content through advertising
LiveIntent Chief of Staff Adam Berkowitz says advertising is more than a revenue opportunity: It’s a data play.
Why healthcare is a great fit for branded entertainment, and OpenAI’s training data is about to be inspected
Plus: The Evening Standard will resurrect its longtime art critic, Brian Sewell, from the dead.
E.l.f. Cosmetics is launching an album
The beauty brand popular on social platforms, particularly TikTok, is diving into the entertainment space with “Get Ready With Music, The Album.”
Does Google’s ad tech harm publishers? And ads come to Amazon Rufus
Plus: The Trade Desk is covering the Google trial (which it is party to), and The Economist offers students a free deal
How publishers can defend their businesses from the threat of AI, and Tim Hortons is staging a theater production
Plus: Outside buys MapMyFitness apps from Under Armour, and Apple Intelligence is being watched closely by publishers.
Companies with the most US digital advertising revenue
A handful of major technology companies have a stranglehold over digital ad spending in the U.S., with Alphabet, Meta, and Amazon leading the charge
Misconceptions about involuntary subscriber churn, and Northwell launches an entertainment studio
Plus: Former GroupM chief says most advertisers consider news content unsafe for their brands to appear alongside.