Welcome to another episode of The Toolkits Show, a podcast making sense of the major themes, trends, and developments shaping the business of content.
Each week we explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
In this episode:
- Google’s AI Overviews are here: The company is rolling out generative-AI-driven overviews to everyone in the U.S. For publishers, this is worrying news, as it could reduce traffic to their already beleaguered websites.
- The era of paid: For brands, Google’s AI overviews are the latest in an ongoing onslaught of their content initiatives. It appears that if they want to drive audiences to their sites, they may need to pay up.