Welcome to another episode of the Toolkits Show, a podcast making sense of the major themes, trends, and developments shaping the business of content.
Each week we explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
In this episode:
- What a TikTok ban would mean for publishers: An increasing number of people now get their news from TikTok, and some publishers have made it a central part of their marketing strategies.
- Google delays third-party cookie deprecation (again): The end of the third-party cookie is no longer nigh. Publishers are heaving a sigh of relief, and for brands, this could put a dampener on content ambitions.
- The rise of internal communications: A growing number of organizations are developing editorial content aimed specifically at internal audiences.
- Why Best Buy partnered with CNet: A first-of-its-kind deal will have CNet sharing content and ad space with electronics giant Best Buy.