Welcome to another episode of the Toolkits Show, a podcast making sense of the major themes, trends, and developments shaping the business of content.
Each week we explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
In this episode:
- Checking in on Salesforce+: Salesforce launched an ambitious video streaming destination called Salesforce+ in 2021 which it described as a “Netflix for business”. Nearly three years later, the company says it’s seeing great success with the initiative and plans to double down on it.
- B2B looks for influence: B2B brands are trying to take a page out of the consumer playbook and turn employees and executives into content creators.
- Election-driven boost?: An eventful news year could boost subscriber engagement and retention for news publishers in 2024, even if it doesn’t drive conversion spikes like the ones seen in 2016 and 2020.
- Back to basics: As AI-generated content proliferates, publishers are hoping that original reporting, human connection, and trust will help differentiate their output – and ultimately convince more people to pay for access to it.