Welcome to another episode of the Toolkits Show, a new podcast making sense of the major themes, trends, and developments shaping the business of content.
Each week we explore how publishers are monetizing digital content, how content is transforming modern brands and companies, and hear from the people and personalities at the industry’s cutting edge.
In this episode:
- Sherwood is here: Robinhood finally launched its much-vaunted experiment in brand-owned content. It feels like a return to the days of mass-market media – with a brand marketing twist.
- Subscription pullbacks: Reports suggest some publishers might be pulling back on subscription models, but subscription challenges could be symptomatic of much larger problems.
- PR in an age of going direct: The value and role of earned media appears to be diminishing, as journalists refocus on breaking their own news and companies prioritize speaking directly to their audiences.
- The return of print: Magazines are making a comeback (again.) The recent resurgence of storied brands like Life, Nylon and Ebony has us wondering what the value of print is in 2024.