Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
Quick view: Eagle eyed observers spotted a new type of search result from Google. “Quick view” pulls out relevant information from publisher websites, and delivers them directly on the search page. For recipe publishers, this means there is no reason for audiences to click through.
Publisher-AI deals steam ahead: OpenAI and Hearst struck a content deal that will see OpenAI integrating content from over 40 Hearst newspapers – and answers will feature citations and direct links back to properties. Meanwhile, Microsoft is licensing content from publishers including Axel Springer.
Brands are in their paid era: Tracy Middleton, senior editorial director at Hone Health, joined the show to discuss how she is grappling with the decline in organic traffic and what role paid distribution plays in Hone’s content strategies.