Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
- How publishers can defend their businesses from the threat of AI: David Buttle, an independent consultant and former Director of Public Affairs and Platform Strategy for the Financial Times, explains how publishers can quantify the risks AI disintermediation could pose to their businesses, how to future-proof content strategies, and how to ensure their interests are protected in licensing negotiations with AI platforms.
- The branded entertainment craze comes to the theater: Storied Canadian brand Tim Hortons will stage a theater production at the Elgin Theater in Toronto. “The Last Timbit” is based on a 2010 snowstorm when people had to wait out the bad weather at a local Tim Hortons.
- Outside Magazine buys MapMyFitness apps: The publisher behind outdoor brands including YogaJournal has acquired MapMyFitness, a suite of apps, from Under Armour. The deal brings a wave of new subscribers and users to Outside.