Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
- Why involuntary subscriber churn isn’t just a cost of doing business: Butter Payments CEO Vijay Menon joins the show to discuss why publishers can grow subscription revenue by mitigating failed payments more effectively.
- Northwell gets into the entertainment game: Branded entertainment hasn’t generally been a popular tactic for health companies, but Northwell is launching a new entertainment studio that will produce series about the health giant’s technology and the employees and patients at the center of its work.