Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
- Netflix and Amazon are both trying to vie for brand marketing dollars. Both streaming platforms are reportedly trying to get brand attention to get marketers to fund new original shows on the platform, in exchange for product placement and co-marketing. It’s a sign of how hot the branded content market has gotten – even Apple TV+, which still doesn’t have advertising, is exploring what brand-funded content looks like. Meanwhile, agencies and talent firms are scrambling to figure out how to orchestrate these deals.
- Andreessen Horowitz’s Ben Horowitz and Marc Andreessen used their own podcast to explain their recent political swing towards Trump, yet another example of how the tech industry has embraced the “go direct” philosophy. But is the reason more pragmatic than ideological?