Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
- Omnicom launches ArtBotAI, an intelligence content platform that it says will solve marketing dilemmas and optimize the production of digital content at scale. But agencies like Omnicom have their work cut out for them when it comes to using Gen AI for marketing problems – and questions remain about how this will affect their fee structures.
- Are publishers really discounting their subscription products too much? We go beyond the sensationalist headlines to explore what recent data on discounting suggests.
- Field & Stream is coming back. Country musicians Morgan Wallen and Eric Church are the new owners of the magazine and plan to build a lifestyle brand on top of it.