Welcome to another episode of The Toolkits Show, the podcast making sense of the major themes, trends, and developments shaping the business of content.
In this week’s episode:
- The Apple News opportunity: Publishers are increasingly looking at Apple’s news aggregation product, Apple News, as a way to reach and engage new audiences. FlatPlan CEO, Kieran Delaney, explains how publishers can leverage the platform to their advantage.
- Where should content teams sit? As content marketing matures, internal tussles appear to be emerging on the role and responsibilities of content teams – and crucially, who they should report to. Should they work independently and report to the CEO? Or should they be scattered throughout the organization, working alongside other teams?