As 2023 unfolds, publishers’ businesses continue to face headwinds driven by inflation, escalating recession fears, and general economic instability.
Toolkits examined how leading publishers are adjusting their subscription tactics and approaches to shore up their businesses as uncertainty persists.
The resulting report, “Weathering the Storm”, explores the measures publishers are taking to drive ongoing subscription success despite challenging market conditions. It details how and why publishers are:
This report is presented with Zephr.