5 subscription lessons from The New York Times’ chief growth officer

The New York Times is often cited as one of subscription publishing’s leading success stories, and for good reason: It’s amassed over 9 million digital-only subscribers and says it’s on track to reach 15 million in the next five years. The publisher’s chief growth and customer officer, Hannah Yang, provided some valuable insight into the tactics and approaches that are helping it drive subscriber and revenue growth at The International News Media Association’s World Congress conference in New York last week. They included: 1. Quality content is table stakes NYT rarely credits intricate paywall or product innovations for its subscriber growth – at least publicly. Instead, its executives repeatedly attribute its success to its ability to offer high-quality, differen