Publishers share their biggest subscription challenges

Last month, we surveyed Toolkits’ reader and client base to better understand the challenges publishers face as they grow their subscription and membership products. The survey went to thousands of professionals and executives working on subscription and membership businesses at a wide range of publishers and media companies.  After collecting and analyzing responses, a handful of recurring themes emerged. Subscriber acquisition and retention unsurprisingly topped the list, but other difficulties highlighted by respondents included better use of data and analytics, more effective pricing and promotional approaches, and how to identify which emerging technologies and tools are worth investing time and money in. Subscriber acquisition Subscriber acquisition was top of mind fo