This is the first installment in a series exploring consumer attitudes to publishers' digital subscription products, based on exclusive research conducted by Toolkits and National Research Group.
KEY FINDINGS
- 67% of consumers say they would be more likely to subscribe to digital publications if the process of canceling subscriptions was easier.
- 77% would support a law mandating “one-click cancellation” for digital publications, and 51% have encountered difficulties when canceling digital publication subscriptions.
Most U.S. consumers say they would be more likely to subscribe to digital publications if the process of canceling subscriptions was easier, according to research conducted by Toolkits and National Research Group.
A study of 1,007 U.S. consumers who have subscribed to digital publications found that 67% would more readily purchase new subscriptions if they thought those subscriptions could be canceled easily. Seventy-seven percent of consumers also said they would support a law mandating “one-click cancelation” mechanisms.
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