The rise of the registration wall

As they attempt to forge closer relationships with their audiences – and monetize a portion via subscriptions and memberships – regwalls are emerging as an integral part of many publishers’ product approaches. For publishers selling subscriptions, the appeal of registration walls lies in their ability to help drive audience engagement and propel readers down the path to conversion. But even for publishers without subscription offerings, registration presents an increasingly attractive mechanism for creating stronger audience connections and collecting valuable first-party data to help drive advertising revenues, product and content development, and other areas of their businesses. As publishers shake up their paywall approaches, prioritize audience data