Password sharing is not a pressing concern for most publishers

Fresh attempts by streaming platforms to crack down on password sharing have prompted many publishers and media companies to consider whether they’re doing enough to secure their own subscription products in recent months. Publishers already employing strategies to combat account misuse say they’re mostly satisfied their measures are keeping password sharing to acceptable levels. Others are currently in the process of exploring and implementing mitigation approaches, while some are simply turning a blind eye and focusing their attention and resources on other priorities instead. “It isn’t really a big area of concern for us,” said the chief product officer for one major business news publisher. “We of course review it periodically, but I think we put the right measures in