More publishers adopt 4-week subscription billing cycles

A growing number of publishers are using 4-week billing cycles instead of calendar months in order to extract additional revenue from their subscriber bases. Four-week (or 28-day) billing cycles enable publishers to charge subscribers 13 times per year instead of 12, which equates to 8% additional revenue on an annualized basis. It’s an approach currently being used by major news publishers including The New York Times, The Washington Post, Boston Globe, and the Los Angeles Times, among others. Toolkits examined the 100 largest U.S. publisher sites currently selling digital subscription products on either a 4-week or a monthly basis and found that 34% of those publishers use 4-week billing periods, up from 20% for the same group a year ago. Subscription teams are under increase