Less is often more when it comes to subscriber benefits and features

Many publishers’ initial approaches to subscription products often involved throwing a range of features and benefits against the wall to see what stuck. This resulted in many products touting a familiar smorgasbord of features, regardless of whether or not publishers had the expertise, bandwidth or budgets to deliver them. As subscribers demand greater value, some publishers might benefit from paring their subscription features back and focusing on the those that provide the most value. Publishers rushed to launch subscription products over the past few years as the potential benefits and advantages of reader revenue models became apparent. In many instances that involved cobbling together features and benefits, positioning them as coherent products, and hoping they reso