As publishers’ subscription revenues grow, editorial staffers want their share

As a growing number of publishers gain traction with subscription products and place greater emphasis on them to drive revenue growth, some editorial staffers are questioning whether they’re being compensated sufficiently for their contributions. If subscription revenue is growing as a direct result of the value they’re creating, are editorial teams getting their fair share? Part of the appeal of subscription models for publishers is their ability to create more direct relationships between editorial teams and the audiences they cater to. Funding journalism and content production with audience revenue often results in higher quality content and more straightforward business models, publishers say, by mitigating the need to chase pageviews and ad impressions or to prioritize the inte