The Reuters Institute for the Study of Journalism released its 2022 Digital News Report last week. Based on a YouGov survey of 93,000 people, the report aims to capture consumer sentiment towards news publishers and trends in news consumption across 46 global markets.
Overall, the report reinforces what we’ve been telling clients and readers over the past 12 months. While many publishers have had a relatively strong year in terms of revenue, continued growth will be challenged by the impact of inflation and the shrinking of household budgets as economic conditions worsen and the cost of living continues to increase. The good news is: While subscription revenue is not immune to broader economic conditions, it’s often more stable and insulated than revenue from other streams