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In this week's Briefing:
🗞 The survival of local publishers may hinge on their ability to grow average revenue per subscriber, given the limited size of their addressable markets.🎧 The Economist is moving most of its podcast content behind a paywall and has launched a standalone podcast subscription priced at $4.90 per month.💡 Asking readers for story ideas can help news publishers grow subscriptions and improve audience perception, according to new research.📺 Streaming media subscribers are receptive to bundling and the addition of complementary products to their plans.
Local publishers need an ARPU boost
Many local and regional publishers have built meaningful digital subscriber bases in recent years, but the sustainability of their business models may no