Subscription Publishing Briefing: May 8

In this week's Subscription Publishing Briefing: Regular readership drives retention more than page views and time spentRegular readership can help boost subscriber retention more than consumption and time spent, according to new data from The Medill Subscriber Engagement Index..Aggressive subscription practices increasingly risk undermining publishers’ editorial credibility.Why nearly all content businesses should monetize through both subscriptions and advertising, according to Stratechery’s Ben Thompson. Regular readership drives retention more than page views and time spent New data from Medill’s Subscriber Engagement Index suggest that regular consumption and habit are more powerful drivers of retention for subscription news products than page views or time spent