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In this week's Subscription Publishing Briefing:
Publishers are experimenting with their own AI-powered chatbots in an effort to grow engagement with their audiences and add value for paying subscribers.Google’s new Search Generative Experience could significantly reduce the traffic sent to some publishers’ sites.The New York Times continued to grow its subscription business in the first quarter while its advertising revenue contracted by nearly 9%
Publishers experiment with their own AI-powered chatbots
Publishers remain nervous about the impact generative artificial intelligence could have on their business models, but some are developing their own features using the technology in an effort to grow engagement with their audiences and add value for paying subscriber