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In this week's Subscription Publishing Briefing:
New research gauges consumer interest in micropayments vs subscription models.A password-sharing crackdown has helped Netflix boost revenue and drive incremental subscriptions.How subscriber engagement drives retention for Washington Post.Public comments on the FTC’s click-to-cancel proposal highlight subscription frustrations.
How engagement drives retention for Washington Post
The Washington Post’s head of lifecycle marketing, Anjali Iyer, shared some details on how engagement is linked to subscriber retention for the Washington Post. Investing in engagement initiatives is now a strategic priority for The Washington Post, Iyer wrote in a post published by INMA, thanks to recent growth in new subscription starts.
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