The benefits of value-based subscription pricing

Many publishers price subscription products based on their competitors' pricing, or by working backwards from revenue goals. Publishers would benefit from revisiting their pricing to focus more deliberately on the specific value their products deliver. Value-based pricing can help boost revenues, and has other advantages for publishers such as promoting discipline and focus. Pricing subscription products effectively is an ongoing challenge for most publishers. It’s a difficult balance to strike: Pricing too high typically results in fewer conversions, but pricing too low risks leaving money on the table and potentially undermining the value a product delivers. As their subscription businesses and products mature and evolve, many publishers would benefit from revisiting