Retention rates for business publishers continue to hold
A shaky economic outlook is forcing most consumers and businesses to scrutinize their spending closely. Still, many business-focused publishers say their subscriber retention rates continue to hold up well regardless.
Sources at Axios, Bloomberg and Politico said the companies are not seeing a direct decline in subscriber retention rates due to the economic downturn, Digiday reported. And we've heard similar from business-to-business and "prosumer" publishers in recent weeks: Most were bracing for the year to get off to a shaky start, but -- although new subscriber conversions may have slowed -- the majority say they've seen no significant uptick in subscriber cancellations in Januar