This week: The power of subscriber retention, and what publishing leaders expect from subscriptions in 2023

The power of subscriber retention Retention was a growing focus for many subscription publishers in 2022, but those efforts have kicked into overdrive in 2023. The reason: retained subscribers are typically far more profitable than newly acquired ones, especially as converting new subscribers becomes increasingly challenging and costly. As a result, publishers are now deprioritizing subscriber acquisition and focusing their attention instead on the highly engaged, highly monetizable audience groups that are most likely to sustain their businesses through a difficult period. Subscriber monetization has quickly moved front and center, prompting many publishers to think more carefully about how they can maximize yield from their subscriber bases and the impact that increased r