This week: Building a subscriptions-focused organization

A new report explores how publishers can build effective subscription-focused organizations. Substack added a feature allowing audiences to “pledge” to pay for subscriptions in the future. It’s an approach that publishers might consider experimenting with, too. Password sharing for subscription products is not a pressing concern, publishers say.  The Economist partnered with Indian business and finance publication Mint to offer readers access to both publications through a single subscription bundle. Building a subscriptions-focused organization A new report from FT Strategies, Google and INMA explored how publishers can build effective subscription-focused organizations. It concluded that publishers must orient their teams and operations around four k