How Substack has grown the market for subscriptions

Questions remain about its long-term prospects, but there’s now little doubt that Substack and its writers have helped grow the market for subscription-funded content. There’s been no shortage of questions raised about Substack and the impact it may (or may not) have on the dynamics of digital media since it launched four years ago. How many writers can realistically build sustainable independent businesses? Why won’t Substack entertain revenue streams outside of subscriptions? Is it specifically optimizing to controversial writing? Hot takes on Substack’s agenda and the future of media aside, there’s now little doubt that Substack and its writers have helped grow the market for subscription-funded content. It’s done so in three key ways: Powered increm