Highlights this week:
Publishers experiment with automated paywall decisioning.
The Information launched a second subscription product oriented around data and research.
Increasingly complex subscription renewal laws are causing compliance headaches for publishers.
Publishers experiment with automated paywall decisioning
Many publishers have gravitated towards “freemium” subscription models in recent years, opting to reserve specific portions of content for paying subscribers while leaving the remainder freely accessible or subject to meters and/or registration walls.
Other publishers continue to take a more ad-hoc approach, however, with editors making case-by-case judgment calls on which articles to place behind paywalls, typically based on whether t